PRODUCT ENCODING STANDARD OPERATING PROCEDURE

For Screwking & Unlistore E-Commerce Products

1. PRODUCT NAME

Use the following format:

Brand + General Name + Product Name + SKU / Item Code

Example:

RIDGID 14" Abrasive Cut-Off Machine 614-2

Rules:

• Always include the Brand Name.
• Include the General Product Name.
• Include the specific Product Name / Model.
• Include the SKU or Item Code when applicable.
• Product Name must be clear and searchable.
• Do not use unnecessary symbols or duplicate information.

2. SHORT DESCRIPTION

The Short Description should contain:

Product Name / Product Type only

Rules:

• DO NOT include Brand Name.
• DO NOT include SKU / Item Code.
• Keep it short and easy to understand.
• Describe what the product is.

Example:

14" Abrasive Cut-Off Machine

Not:

❌ RIDGID 14" Abrasive Cut-Off Machine 614-2

3. FULL DESCRIPTION

The Full Description should provide complete product information.

Required Information:

1. Product Features
2. Specifications
3. Brand
4. Color
5. Packaging
6. Size / Dimensions
7. Quantity
8. Made in Country

Recommended Format:

Features

• Feature 1
• Feature 2
• Feature 3

Specifications

• Model:
• Size:
• Material:
• Voltage:
• Power:
• Capacity:
• Color:

Product Information

• Brand:
• Packaging:
• Quantity:
• Made in:

4. WARRANTY REQUIREMENTS

Warranty information is required for:

• Power Tools
• Machines
• Appliances

For SCREWKING

Add the following to the Full Description:

Warranty: 12 months Service Warranty; 30 days Limited Warranty. For more details, Click Here.

The "Click Here" text should be linked to the appropriate warranty information page.

For UNLISTORE

Add the following to the Full Description:

Warranty: 12 months Service Warranty; 30 days Limited Warranty. For more details, Click Here.

The "Click Here" text should be linked to the appropriate warranty information page.

5. FASTENER REQUIREMENTS

This applies to products such as:

• Bolts
• Nuts
• Screws
• Washers
• Threaded Rods
• Anchors
• Rivets
• Other Fasteners

For SCREWKING

Add to the Full Description:

REMARKS: This item is open for large-volume sales. For distribution requests, email CLICK HERE.

For UNLISTORE

Add to the Full Description:

REMARKS: This item is open for large-volume sales. For distribution requests, email CLICK HERE.

The CLICK HERE text should link to the appropriate email/contact page.

6. HEAVY ITEMS

For products classified as Heavy Items:

Shipping Settings

• Disable Weight Calculation
• Disable Standard Shipping Calculation

Add to Admin Comment:

Remark: Shipping Fee will be computed per shipment and it is shouldered by the Customer.

This applies to products where normal shipping-rate calculation is not appropriate because of their weight, size, or shipping requirements.

7. SKU / ITEM CODE

SKU is REQUIRED.

The SKU field cannot be blank.

Rules:

• Every product must have a unique SKU.
• Do not use the same SKU for different products.
• For products with different sizes/colors that are handled as attributes, use the appropriate attribute SKU where applicable.

Example:

SKU: RID-614-2

8. MANUFACTURER

Enter the manufacturer of the product.

Example:

Manufacturer: RIDGID

If the manufacturer is the same as the brand, enter the manufacturer's official name.

9. BRAND LOGO

For the Manufacturer / Brand Logo:

Required Size:

• Width: 260 pixels
• Height: 260 pixels
• Resolution: 72 DPI

Use a clear, official brand logo whenever available.

10. CATALOGUE

Assign the product to the correct catalogue/category.

Example:

Catalogue:
Power Tools → Cutting Saw

The catalogue/category must match the actual product.

Example:

A Machine Saw should be placed under:

Power Tools → Cutting Saw

Do not place products in unrelated categories simply to increase product exposure.

11. PRODUCT TAGS

Add relevant searchable keywords.

Example:

For a cutting saw:

Product Tags:

• Cutting Saw
• Abrasive Saw
• Metal Cutting Saw
• Power Tool
• Cut-Off Machine
• Metal Saw

Tags should help customers find the product through website search.

12. VENDOR

Enter the correct vendor/supplier responsible for the product.

Example:

Vendor: ABC Hardware Supplier

Use the standardized vendor name already registered in the system.

13. MARK AS NEW

When encoding a new product:

Start Date:

Date of Encoding

End Date:

Date of Encoding + 1 Month

Example:

If encoded on:

September 18, 2026

Then:

Start Date: September 18, 2026
End Date: October 18, 2026

14. PRICE

Enter the selling price of the product.

For products with attributes:

Do not use one generic price for all attributes if the actual prices are different.

The actual price should be entered inside the Product Attribute.

15. WEIGHT

Weight is required for normal products.

Important Rule:

If the product is an Attribute Product, set the main product weight to:

Weight = 0

Then enter the actual weight for each Product Attribute.

Example:

Product:

PVC Pipe

Attributes:

The main product weight:

0 kg

Each attribute contains its actual weight.

16. DELIVERY DATE

Enter the expected delivery/lead time according to the company's standard.

Example:

Deliver Date: 3–5 Business Days

Use the actual applicable delivery information.

17. STOCK QUANTITY

Enter the available stock quantity.

Example:

Stock Quantity: 25 pcs

Make sure the stock quantity matches the appropriate warehouse/inventory record.

18. WAREHOUSE

Select the correct warehouse classification:

• Fixed
• Heavy
• Regular
• Big Items
• Light Weight

Important:

The warehouse classification should reflect the actual storage and handling requirements of the product.

19. PRODUCT IMAGE REQUIREMENTS

Every product should have a professional, consistent product image.

Required Image Specification

Image Size:

• Width: 600 pixels
• Height: 600 pixels

Resolution:

• 72 DPI

File Format:

• WEBP

Maximum File Size:

• 200 KB

Final Requirement:

600 × 600 px | 72 DPI | WEBP | ≤ 200 KB

20. HOW TO GET PRODUCT IMAGES

Use the following sources:

1. Official Brand Website
2. Manufacturer Website
3. Company Website
4. Amazon
5. Alibaba
6. Shopee
7. Lazada
8. Other legitimate online product sources
9. AI-generated image when an appropriate source image cannot be obtained

Example:

Brand: RIDGID

Search:

• RIDGID official website
• Product model/SKU
• Google Images
• Bing Images
• Baidu
• Shopee
• Lazada
• Amazon
• Alibaba

Search using the:

Brand + Product Name + Model + SKU

Example:

RIDGID 614-2 Cut-Off Machine

21. PRODUCT IMAGE EDITING — OPTION 1

When the image can be copied:

1. Copy the product image.
2. Open Adobe Photoshop.
3. Paste the image into Photoshop.
4. Remove unnecessary background or elements.
5. Resize the product appropriately.
6. Set image size to 600 × 600 pixels.
7. Set resolution to 72 DPI.
8. Make sure the product is centered.
9. Save as WEBP.
10. Check that file size is 200 KB or less.

Final Check:

600 × 600 px | 72 DPI | WEBP | ≤ 200 KB

22. PRODUCT IMAGE EDITING — OPTION 2

When the image cannot be directly copied:

Step 1: Open the product image.

Step 2: Use Print Screen / Screenshot.

Step 3: Open Windows Paint or Adobe Photoshop.

Step 4: Paste the screenshot.

Step 5: Crop the product image.

Step 6: Remove unnecessary information.

Step 7: Edit and clean the image.

Step 8: Resize to:

600 × 600 pixels

Step 9: Set resolution:

72 DPI

Step 10: Save as:

WEBP

Step 11: Confirm file size:

≤ 200 KB

23. PRODUCT MULTIMEDIA

Add a YouTube video whenever an appropriate product video is available.

Use the YouTube Embed URL.

Example:

https://www.youtube.com/embed/XXXXXXXX

Recommended:

Do not use the normal YouTube watch URL when an embed URL is available.

Example:

❌ https://youtube.com/watch?v=XXXXXXXX

Use:

✅ https://youtube.com/embed/XXXXXXXX

Suitable Videos:

• Product demonstration
• Product operation
• Installation
• How-to-use
• Manufacturer product video
• Product review/demo

24. PRODUCT ATTRIBUTES

Use Product Attributes when one product has multiple variations.

Examples:

• Different Sizes
• Different Colors
• Different Models
• Different Capacities
• Different Lengths
• Different Specifications

Example:

Product: Hex Bolt

Attributes:

• M6 × 20 mm
• M6 × 30 mm
• M6 × 40 mm
• M8 × 20 mm
• M8 × 30 mm

25. ATTRIBUTE PRICE & WEIGHT

The real price and real weight must be entered inside each Product Attribute.

Example:

Main Product:

Weight = 0

when the product is configured as an attribute product.

26. ATTRIBUTE DISPLAY TYPE

The selection method depends on the number of options.

Less than 10 Options

Use:

CHOOSE BUTTON

Example:

Size:

○ 1/2"
○ 3/4"
○ 1"

10 or More Options

Use:

DROP-DOWN

Example:

Select Size ▼

• 1/2"
• 3/4"
• 1"
• 1-1/4"
• 1-1/2"
• 2"
• etc.

27. AI SEO CONTENT

The following fields should use AI generation:

Meta Title

Click → AI Generate

Meta Keywords

Click → AI Generate

Meta Description

Click → AI Generate

The generated content should be based on the actual product information and should not contain incorrect specifications.

28. RELATED PRODUCTS

Select related products that customers may need together with the main product.

Maximum:

6 Products

Example:

Main Product:

Cutting Saw

Related Products:

1. Cutting Disc
2. Safety Goggles
3. Work Gloves
4. Extension Cord
5. Replacement Carbon Brush
6. Machine Stand

29. CROSS PRODUCTS

Select products that can be purchased as additional or alternative items.

Maximum:

6 Products

Choose products that are commercially relevant to the main product.

30. PRODUCT ENCODING CHECKLIST

Before publishing any product, check all items below:

Basic Information

☐ Product Name completed
☐ Brand included in Product Name
☐ General Product Name included
☐ Model/SKU included where applicable
☐ Short Description completed
☐ SKU completed
☐ Manufacturer completed
☐ Vendor completed

Description

☐ Features completed
☐ Specifications completed
☐ Brand completed
☐ Color completed
☐ Packaging completed
☐ Size completed
☐ Quantity completed
☐ Made in Country completed

Special Requirements

☐ Warranty added for Power Tools/Machines/Appliances
☐ Fastener distribution remark added
☐ Heavy Item shipping remark added
☐ Heavy Item weight/shipping disabled when applicable

Image

☐ 600 × 600 pixels
☐ 72 DPI
☐ WEBP format
☐ File size ≤ 200 KB
☐ Product centered
☐ Image clear and professional

Catalogue & Search

☐ Correct Catalogue selected
☐ Product Tags added
☐ Meta Title generated
☐ Meta Keywords generated
☐ Meta Description generated

Inventory

☐ Price entered
☐ Weight entered
☐ Stock Quantity entered
☐ Delivery Date entered
☐ Correct Warehouse selected

Attributes

☐ Attributes created when necessary
☐ Real attribute price entered
☐ Real attribute weight entered
☐ Main product weight = 0 for attribute products
☐ Choose Button used for fewer than 10 options
☐ Drop-down used for 10 or more options

Marketing

☐ Product Multimedia / YouTube added when available
☐ Related Products selected — maximum 6
☐ Cross Products selected — maximum 6

New Product

☐ Mark as New Start Date = Date of Encoding
☐ Mark as New End Date = Date of Encoding + 1 Month

31. FINAL PRODUCT ENCODING FLOW

STEP 1 → Search Product
↓
STEP 2 → Confirm Brand / Model / SKU
↓
STEP 3 → Obtain Product Image
↓
STEP 4 → Edit Image to 600 × 600 px / 72 DPI / WEBP / ≤200 KB
↓
STEP 5 → Encode Product Name
↓
STEP 6 → Encode Short Description
↓
STEP 7 → Prepare Full Description
↓
STEP 8 → Add Warranty / Fastener / Heavy Item Remarks if applicable
↓
STEP 9 → Select Catalogue
↓
STEP 10 → Add Product Tags
↓
STEP 11 → Encode SKU / Manufacturer / Vendor
↓
STEP 12 → Enter Price / Weight / Stock / Delivery
↓
STEP 13 → Select Warehouse
↓
STEP 14 → Create Product Attributes if necessary
↓
STEP 15 → Add Multimedia
↓
STEP 16 → Generate Meta Title / Keywords / Description
↓
STEP 17 → Add Related Products — Maximum 6
↓
STEP 18 → Add Cross Products — Maximum 6
↓
STEP 19 → Set Mark as New Dates
↓
STEP 20 → Final Quality Check
↓
STEP 21 → Publish Product

GOLDEN RULE

EVERY PRODUCT MUST HAVE:

Correct Product Information + Correct SKU + Correct Price + Correct Weight + Correct Stock + Correct Catalogue + Correct Image + Correct SEO + Correct Attributes + Correct Shipping Classification

Do not publish a product until all required information has been checked.